The Orchard Method
The Orchard Method is Cerofied’s signature approach to batch content creation. Inspired by the natural rhythm of growth, this three-step process allows us to plan, create, and deliver a month’s worth of content in just one day.
Just like cultivating an orchard, the process starts with strategy, flourishes through creative execution, and ends with a ready-to-use content library designed for your brand’s platforms.
1. GROUND
Every strong strategy starts with preparation. In this phase, we lay the groundwork by understanding your brand, audience, and goals. We create shot lists, moodboards, and a clear content direction to ensure your shoot day runs smoothly and aligns with your objectives.
2. GROW
This is where the ideas come to life. We execute the content shoot, capturing photography and short-form videos in a single day. Guided by creative direction and strategy, every shot is intentional, ensuring a diverse and cohesive content bank for your platforms.
3. GATHER
Finally, we refine and deliver. The content is lightly edited, organised, and formatted for easy use across up to two social media platforms. By the end of this step, you receive a complete library of assets for the month — ready to post, schedule, or hand over to our management team.